DIY Media Marketing: How to Become Your Own Media Company Selling Any Product or Service
You need to completely understand the pain points of your audience in order to serve them well. Most online business owners believe they have to sell, sell, sell instead of serve, serve, serve.
If you understand how your audience feels, you will know instinctively how to meet their needs. And they will believe your sincerity.
Focus on the benefits – the payoff – to the audience. If your readers can’t relate, they will tune you out completely.
Finally, set a schedule of 30 minutes a day to do marketing. Commit to the work but most importantly, commit to over delivering to your audience.
By Leslie Williams
Leslie Sansone Williams is a #1 International Best Selling author of "Legal Break-In" and the author of the "Paralegal Career Secrets BlackBook" (pdf). She is the creator of the Paralegal Inner Circle Class, Cover Letter Secrets Class & Job Hunt Kit Class. Her podcast, Paralegal Coffee Talk is available on Spotify. Leslie shares her Paralegal career knowledge via regular videos on the Paralegal Coffee Talk page on Facebook.
Leslie has 31+ years experience in the paralegal, publishing & marketing careers. She has worked in the following areas of law: condemnation litigation, probate, estate planning, personal injury (catastrophic and medical malpractice), administrative law, franchise law, professional regulation, zoning, automobile dealership franchise law and business litigation.